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Meet The Team

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Meet The Team

Phil Rasmussen  M.Pharm., M.P.S., Dip. Herb. Med.; M.N.I.M.H.(UK), M.N.H.A.A., M.N.Z.A.M.H.
Technical Director


Phil is an experienced Medical Herbalist with a busy clinic in Auckland where he has practiced since 1993. Before pursuing herbal medicine he worked for more than ten years as a pharmacist, and undertook research on antidepressant drugs and serotonin for a Masters degree in Pharmacology. He is a regular lecturer at several naturopathic and herbal colleges, presented at conferences in New Zealand, Australia and the UK, and written extensively on herbal subjects for both practitioner and consumer publications, for many years. Phil is an Honorary Senior Lecturer in Pharmacy at the University of Auckland, and was Deputy Chair of the Interim Expert Advisory Committee on Complementary & Alternative Medicines (IEACCAM), established by the Australian and New Zealand governments between 2006 and 2008.

Phil founded Phytomed Medicinal Herbs Ltd in 1996 to produce high quality, NZ-made herbal medicines for health practitioners, and in 2000 the Kiwiherb brand was launched as the retail offering of Phytomed Medicinal Herbs. As well as providing leadership & governance in the business, Phil is passionate about research and heads the New Product Development team, creating premium formulations based on traditional and clinical evidence validated by good science. 

Clinton Rule
Clinton RuleOperations Manager

Clinton joined the Phytomed team in February 2016. Clinton has a broad background with over 10 years’ experience in manufacturing operations, quality management, food safety compliance and auditing. His experience encompasses the Dairy, Food, Seafood, Herbicide and Polymer sectors. He has a Bachelor of Science majoring in Medicinal Chemistry. Clinton’s role at Phytomed of Operations Manager is a new role targeted to continue growth in Phytomed’s manufacturing scale and complexity.

Outside of work life he is a keen fisherman and active lobbyist for environmental protection, has a young family and is a former age group rugby and athletics representative.

Anne Kilford

Anne Kilford
Quality Assurance Manager

Anne joined Phytomed in May 2016.  Anne has previous experience in various QC and QA roles in the dairy industry and more recently Production Management in pharmaceutical manufacturing.  She holds qualifications in Food Science, Quality Assurance and Business Administration.

Outside of work Anne enjoys the great outdoors, gardening, travel and spending time with friends and family.

Kevin E Lin (B. Sci)
Production Operations Manager


Kevin graduated in 1982 from the School of Pharmacy, Shanghai Medical University (Pharmacy College of Fudan University) and was then employed as a Pharmaceutical Engineer at Guangzhou Pharmaceutical Industrial Research Institute. His work in the Institute focused on pharmaceutical technology and preparation research, and he was appointed as the General Manager of pharmaceutical manufactory for pretesting and production of different prescriptions developed by the Institute. 

Kevin immigrated in New Zealand in 1995 and joined Phytomed in 1998 as the first fulltime employee of the company. He has been instrumental in the development of many of the Kiwiherb products and plays an integral part in the day-to-day production operations of the business.  In his current position he is in charge of the manufactory production of various Phytomed and Kiwiherb products, and is responsible for Research & Development activities associated with new product development. 

Trish Moy
Regulatory Affairs Manager

Trish Moy

Trish is a highly experienced Pharmacist who joined Phytomed in 2002 after both hospital and industry experience, as the company’s first Quality Assurance Manager, ensuring that all manufacturing processes were performed to the required high quality. She lead the company to attain its first MedSafe Pharmaceutical Manufacturing Good Manufacturing Practice Licence in 2007. Trish left the business to manage and develop the Oncology Pharmacy Department at the Auckland City Hospital Department of Pharmacy. She returned to Phytomed in 2016 as the company’s first Regulatory Affairs Manager. In her current role she is responsible for regulatory activities in both domestic and export markets.

Trish has NZ qualifications in pharmacy, herbal medicine and quality assurance.

Toalima Ake
Customer Service Manager


Toalima has spent the last 9 years honing her customer service skills within the cinema industry before joining Phytomed. Becoming part of thePhytomed team is quite a change in direction for Toalima, but one she relishes. Determined to always have a ‘glass half full’ perspective in life, Toalima likes to approach her work in the same way by always having a sunny disposition.

Outside of work, Toalima has a young family and is a big history buff as well as an avid foodie.

Rochelle Bailey
Sales & Technical Coordinator Rochelle.jpg

 Rochelle’s interest in the Natural Health Industry began in 1998 when she studied Transcendental Meditation (TM) and Sivananda Hatha Yoga. She has always had an interest in nutrition, and is passionate about the importance of healthy eating for long term health and happiness. After years of practicing meditation, yoga and vegetarianism, Rochelle realised that she wanted help others live a healthy and happy life which lead to studying Natural Medicine. Once she graduated as a qualified Naturopath and Massage Therapist in 2011, she practiced in Christchurch until early 2015 where she moved to Auckland to join the Phytomed and Kiwiherb team.

Rochelle’s passion for helping people means she is naturally drawn to a role in customer service, and her life experiences have armed her with the confidence required to ensure our customers receive the quality customer service which compliments our premium products.

Natalie Potter
Production and  Supply Chain Coordinator


Natalie joined Phytomed in May 2017 in a role which can vary from sourcing and purchasing herbs and packaging, to planning production and the coordination of our imports and exports.  After working in histology laboratories both in NZ and the UK, Natalie returned to NZ in 2006 where she worked in procurement, supplier management and packaging coordination roles in the beverage and pharmaceutical industries. Natalie has qualifications in Medical Laboratory Science and Packaging Technology. 

When Natalie’s not at work she enjoys ocean swimming, photography and travelling. 


Laetitia O’Connell
Sustainability Leader


Laetitia began working with Phytomed at the beginning of 2014, when she leapt at the opportunity to put her naturopathy studies into practice.  She came to natural medicine through a vast and varied path, including catering to the whims of the rich and famous aboard superyachts. Superyachting is not a lifestyle for the faint hearted, with a work-hard-play-hard attitude prevailing, and she noticed the toll that stress and good times were taking on her own health and those around her.   All the money in the world did not buy good health, so her interest in complementary medicine was sparked.

This inkling lead her to Vancouver, where she lived for a year working in a health store and completed her first naturopathy papers.  After seeing many beautiful places, there was still one that topped the list everytime, so Laetitia returned to New Zealand to continue her studies in Naturopathy and Herbal medicine.  She graduated from Wellpark College in 2013 as the Top Clinical Naturopathic student and also achieved the award for Overall Excellence.

Kelly Marshall
Kelly MarshallTerritory Manager, NSW

Kelly joined Phytomed in July 2015 coming from a background of sales and training in the healthcare industry in Sydney, Australia.  She is dedicated to providing a high level of support to retailers including training and education of the Phytomed/Kiwiherb products.

As a mother of 2 teenagers she has a keen interest in providing best health practice for her family and feels that consumers are embracing this philosophy worldwide. Kelly is delighted to join the team in Australia to continue the hard work that has been done there to establish the Kiwiherb brand.


Lionel GrantLionel Grant
Territory Manager Western Australia

Lionel is currently completing the final stages of a degree in naturopathy. Lionel has a keen interest in health and well-being, having worked in both the conventional healthcare and organic food sectors. Lionel brings skills developed whilst working in training and development roles across multiple channels including pharmaceuticals, clinical naturopathy and health food.  Lionel demonstrates a strong passion for niche New Zealand-based brands, having been the first Australian representative for an Auckland-based organic health food brand in past. Lionel has lived in both Australia and New Zealand and has greatly explored the outback and back-country of both lands, on both cycle and foot.

Amber Shadlow
Territory Manager, QLD

Amber.jpgAmber holds degrees in naturopathy, nutrition and business and is an aspiring acupuncturist currently completing her masters in acupuncture.

She came to the natural medicine industry from a background in human resources after realising her true interest lay in utilising the healing power of natural medicine. She is passionate about empowering people to live to their fullest potential through education and support using a combination of both evidence based science and the wisdom of nature

Amber has undertaken a number of roles in the natural medicine industry including sales representative and training manager for various well respected Australasian companies. She is currently in practice as a naturopath in Brisbane, Australia.

Amber is excited to be representing a high quality and ethical brand and to be supporting the Queensland and Northern New South Wales customers. 

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