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About Us

About Us

Kiwiherb is the vision of pharmacist, herbalist and international lecturer, Phil Rasmussen, who, after many years of experience prescribing and manufacturing herbal medicines, recognised the need for premium quality herbal health products to be available to all. Since 2000, the beginning of Kiwiherb, a critical part of Kiwiherb’s philosophy is to combine science with proven traditional herbal medicines, validated by modern research.

Kiwiherb is proud to be a New Zealand company specialising in 100% natural, premium quality herbal health products for the whole family, with a special focus on creating safe and effective health products for infants and children. Each Kiwiherb product has been expertly formulated by the product development team of passionate and experienced medical herbalists and pharmacists. Kiwiherb provides effective products for a wide variety of health conditions, from immune and respiratory support, to sleep and stress, digestion and skin health management.


Our Values

Commitment to Quality

Kiwiherb is committed to quality. This includes preferentially sourcing certified organic New Zealand-grown raw ingredients and upholding strict quality controls throughout the manufacturing process.


Rongoā – Māori Herbal Medicine

The Kiwiherb range is unique in embracing the wisdom of Rongoā, incorporating a number of sustainably sourced New Zealand native herbs, carefully selected for their time-honoured traditional medicinal uses. These native plants (Mānuka, Koromiko, Kawakawa, Houhere (Hoheria), Horopito, Poroporo, Totara and Tanekaha) have long been valued for their therapeutic actions and add unique healing properties to many of Kiwiherb’s products.


BioGro Certified Organic

Wherever possible, Kiwiherb products are certified organic by BioGro – New Zealand’s leading organic certification agency.


Good Manufacturing Practice

Our manufacturing plant is accredited by Medsafe as a GMP facility. This means all products are subject to intensive testing and monitoring, ensuring the safety and consistency of each batch. These robust quality control measures are applied to all stages of production, from raw materials through to the finished product. This guarantees that all Kiwiherb products contain exactly what the label states and has been tested for purity and safety.


Vegetarian approved

 Kiwiherb products are approved by the New Zealand Vegetarian Society where applicable, as part of their Product Approval Programme.


Our Founder

Phil Rasmussen

M.Pharm., M.P.S., Dip. Herb. Med.; M.N.I.M.H.(UK), F.N.Z.A.M.H.  


Phil is an experienced phytotherapist and has been in practice for over 28 years. Before pursuing herbal medicine, he worked as a pharmacist for 10 years and undertook research on antidepressant drugs and serotonin, for his Master’s degree in Pharmacology.

Phil was brought up in Tokomaru Bay and Gisborne on the East Coast of New Zealand’s North Island. From a young age he was surrounded by people with a love of growing things, including his parents who competed with each other to try and have the best tomatoes on the plate for Christmas day. He has a great passion for New Zealand native plants and their many health benefits. With that in mind, Phil has formulated many of the Kiwiherb products with New Zealand natives where possible.

He has lectured and presented at colleges and conferences in New Zealand, Australia and the UK, and written extensively on practitioner herbal subjects for many years. Phil is an Honorary Senior Lecturer in Pharmacy at the University of Auckland and a key strategist behind Kiwiherb’s trusted formulas.

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